Marketing Personification of Food

The best thing I did for my restaurant client was focus max attention on the one food dish they are most well known for. This includes personification of this particular appetizer with social media accounts (Facebook, Twitter and Instagram) that allow the food to “speak” for the restaurant. This is a way to remind the audience what they like most and set the restaurant apart from their competitors. This keeps the conversation on “you have the best in town”. Also, talking food can be a little more playful on social media than a “official” restaurant account. The use of a social media persona is a a fun, unique way to brag on the success of your most popular dish.

Social media is perfect for attracting younger audience (18–35) who currently find a restaurants “too expensive” and are intimidated by upscale dining while maintaining the current customer base. That younger (under 35) target market is most often motivated by a desire to be included in “what’s hot” or trendy, supporting community focused businesses and social media. We tailored our approach to this audience based on these ideas. We maintained status quo when marketing to the older, established audience.

This account won the Award of Excellence in Social Media Tactics from the American Marketing Association, Oklahoma City Chapter (AMAOKC). Further details at here…..