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Kyle Golding
Kyle Golding

163 Followers

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Aug 23, 2022

Imposter Syndrome (Sort Of)

One of the most popular (listened to and/or downloaded) episodes of my #SaturdayMorningHustle podcast from March of 2020 involves Imposter Syndrome but not the “textbook definition” you might be familiar with. Everyone has had a moment (or more) of Imposter Syndrome when they internally doubt themselves. I have too, but…

Imposter Syndrome

6 min read

Imposter Syndrome (Sort Of)
Imposter Syndrome (Sort Of)
Imposter Syndrome

6 min read


Dec 20, 2019

Marketing Analysis of The BC Clark Jingle

Everyone in Oklahoma, and now the whole world thanks to Megan Mullally on The Tonight Show with Jay Leno, knows the simple but massively effective jingle for BC Clark Jewelers. …

Christmas

4 min read

Marketing Analysis of The BC Clark Jingle
Marketing Analysis of The BC Clark Jingle
Christmas

4 min read


Aug 26, 2019

Focused Communication for Arts Organizations (any non-profit or business actually).

Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing message needs to be focused, tailored, and specific to each…

Marketing

3 min read

Focused Communication for Arts Organizations (any non-profit or business actually).
Focused Communication for Arts Organizations (any non-profit or business actually).
Marketing

3 min read


Dec 10, 2018

Stop Focusing On Market Share

In a “past life” I worked in corporate manufacturing marketing (as an employee and as a boss). The companies I worked for had a massive market share. They really hung their hat on market share as a point of pride. Which was fine for the time and industry, but in…

Profit Margin

2 min read

Stop Focusing On Market Share
Stop Focusing On Market Share
Profit Margin

2 min read


Nov 26, 2018

How To Find Social Media Influencers For Marketing

Your Audience Will Show You: Without sounding too obvious, you find influencers where your audience finds them. Think and act like your target market and the influencers will become obvious. Who are the people, groups, etc. that your audience is engaging with in-person, online and via social media? …

Social Media

2 min read

How To Find Social Media Influencers For Marketing
How To Find Social Media Influencers For Marketing
Social Media

2 min read


Nov 12, 2018

Saying “No” To Potential Clients For All The Right Reasons (And Ethics)

We (my business The Golding Group) say No to potential clients more often than we say Yes — and you should too. The most common reason is the project is doomed before it starts due to strongly held ideas and attitudes of those in charge. If you’re not willing to…

Entrepreneurship

2 min read

Saying “No” To Potential Clients For All The Right Reasons (And Ethics)
Saying “No” To Potential Clients For All The Right Reasons (And Ethics)
Entrepreneurship

2 min read


Nov 5, 2018

The Most Important Part Of A Successful Branding Strategy

The most important part of a branding strategy is focused on audience identification. Your brand needs to connect to the most specific target market possible, as quickly and easily as possible. A simple, specific message directed at that target with consistency and repetition will begin to connect your brand to your audience. Message, channel, tone, etc. should all be based on traits of your best target demographic.

Branding

1 min read

The Most Important Part Of A Successful Branding Strategy
The Most Important Part Of A Successful Branding Strategy
Branding

1 min read


Oct 29, 2018

Business Fails When You Don’t…..

Business fails when you don’t focus marketing efforts precisely enough on the primary target audience. The worst thing any business can do is assume “everyone” is their client. Just not true and wasteful of limited time and budget. A successful business is highly focused on their best customer only and…

Startup

1 min read

Business Fails When You Don’t…..
Business Fails When You Don’t…..
Startup

1 min read


Oct 15, 2018

Advice For Young / Emerging Entrepreneurs

I started my first business when I was 15 years old. I didn’t know I was being entrepreneurial or what an entrepreneur was. I was just trying to make some extra money. …

Startup

2 min read

Advice For Young / Emerging Entrepreneurs
Advice For Young / Emerging Entrepreneurs
Startup

2 min read


Oct 1, 2018

Challenges Facing the Restaurant Industry (pre COVID-19).

I was recently asked about the challenges currently facing the restaurant industry and key areas hospitality professionals need to be focused on. Biggest Challenge: Overpopulation of the industry. Too many entrepreneurs trying their business hand in restaurants and too many semi-successful operators quickly moving to add more locations or their…

Restaurant

3 min read

Challenges Facing the Restaurant Industry (pre COVID-19).
Challenges Facing the Restaurant Industry (pre COVID-19).
Restaurant

3 min read

Kyle Golding

Kyle Golding

163 Followers

Chief Strategic Idealist for The Golding Group

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