Imposter Syndrome (Sort Of)One of the most popular (listened to and/or downloaded) episodes of my #SaturdayMorningHustle podcast from March of 2020 involves Imposter…Aug 23, 2022Aug 23, 2022
Marketing Analysis of The BC Clark JingleEveryone in Oklahoma, and now the whole world thanks to Kristin Chenoweth, knows the simple but massively effective jingle for BC Clark…Dec 20, 2019Dec 20, 2019
Focused Communication for Arts Organizations (any non-profit or business actually).Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of…Aug 26, 2019Aug 26, 2019
Stop Focusing On Market ShareIn a “past life” I worked in corporate manufacturing marketing (as an employee and as a boss). The companies I worked for had a massive…Dec 10, 2018Dec 10, 2018
How To Find Social Media Influencers For MarketingYour Audience Will Show You: Without sounding too obvious, you find influencers where your audience finds them. Think and act like your…Nov 26, 2018Nov 26, 2018
Saying “No” To Potential Clients For All The Right Reasons (And Ethics)We (my business The Golding Group) say No to potential clients more often than we say Yes. The most common reason is the project is doomed…Nov 12, 2018Nov 12, 2018
The Most Important Part Of A Successful Branding StrategyThe most important part of a branding strategy is focused on audience identification. Your brand needs to connect to the most specific…Nov 5, 2018Nov 5, 2018
Business Fails When You Don’t…..Business fails when you don’t focus marketing efforts precisely enough on the primary target audience. The worst thing any business can do…Oct 29, 2018Oct 29, 2018
Advice For Young / Emerging EntrepreneursI started my first business when I was 15 years old. I didn’t know I was being entrepreneurial or what an entrepreneur was. I was just…Oct 15, 2018Oct 15, 2018
Challenges Facing the Restaurant Industry (pre COVID-19).I was recently asked about the challenges currently facing the restaurant industry and key areas hospitality professionals need to be…Oct 1, 2018Oct 1, 2018
